Stop shouting into the void.
HEX FM™ reaches over 1.5M people a month across Chicago. Advertorial and ad placements put your brand inside content people already trust. Not interrupting it.
HEX Group™ is a full-stack growth team: media, branding, events, and marketing systems that work, built and proven on our own brands before we bring them to yours.
Trusted By
















Brands we've created for, promoted, and grown.
A 14K gold wholesale jewelry brand came to us with a familiar problem: ad spend going out, sales not coming in proportionally. We audited their audience and found the targeting was burning budget on the wrong segments. We built custom automation to handle the manual work, freeing up bandwidth that had been eating into both time and ad efficiency. Spend went down. Output went up.
"This is the same system we run for our own brands. Now available for yours."
"We had been running ads with no real system behind it. HEX Group™ fixed the targeting, built the follow-up, and we closed 23 new wholesale accounts in a single month, and we're still growing."
Each brand below stands on its own. Together, they're the system behind everything HEX Group™ builds (for ourselves, and for our clients).
HEX FM™ reaches over 1.5M people a month across Chicago. Advertorial and ad placements put your brand inside content people already trust. Not interrupting it.
Branding, signage, and print that look like you hired a real design team, because you did. From logos and storefronts to business cards and banners, everything is built to industry print standards: no pixelated logos, no DIY Canva look.
We find the people most likely to actually buy tickets, then build the ads, signage, and event branding that get them to show up. Lower ad spend, fuller rooms.
The pipelines and systems that power everything above. Built once for HEX FM™, now deployable for other properties and clients.
Each brand stands alone. Together, they're HEX Group™.
Most agencies have to rent attention. We own it. HEX FM™, our owned media network, and our culture-side channels put real eyes and ears on whatever we publish, every single day. When you work with us, you're not starting from zero. You're plugging into a Chicago audience that already shows up, already trusts the channels, and is already paying attention to the brands we put in front of them.
"Reach you'd normally pay six figures to access. Built in-house, opened up to our clients."

From neighborhood stories to regional events, HEX Group™ develops media, brands, and growth systems rooted in the communities we serve, and built to perform anywhere.
HEX Group™ is built and operated by Hector "Hex" Danniel, a Chicago-based marketer and brand builder embedded in the city's music, culture, and events scene. Every system here (the media pipeline behind HEX FM™, the campaign work for HEX Design & Co.™ and HEX Live™, the case study above) was built and proven firsthand before being offered to clients.
We don't just run campaigns. We're formally trained and certified by Meta, Google, and DeepLearning.AI. Every strategy we build is current, tested, and earned. Not borrowed from a 2019 playbook.

Tell us what you're working on. We'll tell you if we can help.
Or email us directly: hello@hexgroup.us